About Us
This is our story
Humble beginnings
On this path to sustainability, Orne traveled to the province of Neuquén (Argentina) in search of natural fibers to develop a new collection. There she found a different, more interesting material: plastic Big Bags. These bags are sand containers, the main component used for fracking (unconventional oil and gas extraction).
Ornella immediately saw this residue as a potential textile and quickly knew that this was what she had been looking for. Back in Buenos Aires she did not hesitate to shift her energy towards committing to the environment, creativity and innovation in a new project: Fracking Design, a new brand of impactful design, where plastic big bags are recycled and transformed into triple bottom line premium accessories.
The process
PLASTIC BIG BAGS ARE A WASTE THAT TODAY IS MOSTLY BURNED, IT IS NOT RECYCLED, INCREASING THE CARBON FOOTPRINT.
In Argentina, Vaca Muerta is one of the most important unconventional oil fields in the region. It is located in the province of Neuquén and has an extension of 30,000 km2.
The problem: Through the fracking activity, oil companies use millions of plastic big bags to transport sand, the main component used to break the rocks. These bags are then discarded, becoming a waste that is mostly burned. This widens the carbon footprint and accelerates climate change.
The solution
We recover and recycle this waste and transform it into premium products, helping reduce the carbon footprint. Through our designs this material is re-inserted, becoming our main raw material, reducing waste and taking care of the air on our planet.
40,000 TONS OF SAND ARE USED PER WELL. THIS IS AROUND 26,500 BAGS
We have a commitment to the environment, to mitigate our carbon footprint
Sustainable design
Our materials.
Plastic Big Bags: These are plastic burlap bags salvaged from the oil industry. After undergoing industrial treatment, we recycle and transform them into a super-resistant raw material.
Cowhide: Many of our designs incorporate discarded cowhide, making our products 100% recycled. This noble material, deeply tied to Argentine cultural identity, is also handcrafted.
Responsible products
Our values
Ethical:
Our production chain is supported by various worker cooperatives, promoting local production and industry.
Timeless:
We work with product lines, not collections. We use neutral, basic colors that never "go out of style."
Unique:
We respect the original prints of the big bags, so each product is distinct; no two are alike.
Genderless:
We offer models and colors that are "no gender."
Triple botton line company
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Environmental
We use waste as a raw material and recycle it, reducing our carbon footprint.
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Social
Various cooperatives are involved in our production chain, promoting fair and local labor practices.
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Economic
It is a profitable business, ensuring that the other impacts remain sustainable over time.
